We are delighted to announce that Family Mosaic has been shortlisted for the ‘Best First Time Buyer Apartment’ and ‘Best Innovative Marketing Campaign’ awards at the First Time Buyer Magazine Readers’ Awards 2017!
Best First Time Buyer Apartment
The ‘Best First Time Buyer Apartment’ award is for an apartment suitable for a first time buyer which is affordable and also offers excellent design flair both inside and out.
Family Mosaic created an affordable and high-quality development that appealed to the varying audience of first time buyers. At Lennard Road, a Shared Ownership development, Family Mosaic successfully created a popular, modern and excellent collection of homes.
The development, of 20,000 sqft, compromises 17 one, two and three bedroom apartments. It offers first time buyers, including young professionals, couples and families, a great opportunity to get on to the property ladder, with prices starting at £87,000 for a 30% share of a one bedroom apartment. Well located, Lennard Road has national transport links, retail offerings, restaurants and recreational spaces all on its doorstep.
This development provides good quality housing and pleasant open space within an inner city site, in a time where open space is scarce. Family Mosaic have put quality before quantity, in order to respond to the character of the local area.
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Best Innovative Marketing Campaign
The ‘Best Innovatiove Marketing Campaign’ award will be given to the most innovative marketing campaign that has been carried out using all forms of media. Enabling first time buyers to find affordable housing and have the most up-to-date and relevant information about government schemes and mortgage deals.
The Gramercy, Greenwich is located in a popular area that has benefited from investment and regeneration. Family Mosaic’s marketing campaign targeted young buyers who were digitally competent, to raise awareness of the southeast London development. This inventive campaign contained one fundamental objective; to secure reservations on 20% of apartments off-plan, prior to a show home being available for viewings, and focused on the development’s locality, where the traditional and contemporary exist together. This was executed through cross-channel programmatic display, Facebook, PPC (pay-per-click), traditional offline media and blogger outreach, exceeding the campaign’s target objectives by reserving 34% of properties.
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Vote for us!
The First Time Buyer Magazine Readers’ Award winners are decided by reader nominations, which means we need your help to win! Voting only takes 2 minutes, so please visit http://www.ftbawards.com/ to vote for Family Mosaic to win.
Please note that voting closes at midnight on Sunday 10 April 2017.